Marketing Methods

Following is a list of the different marketing methods and the advantages and disadvantage of each.

Auction

Positives


Opportunity to maximise sale price.
Pre-planned marketing programme to maximise property profile in the market place.
Buyers compete against other buyers, not the vendor.
Established sales date creates urgency for buyers.
Eliminates perceived negatives and objections to any asking price.
Unconditional sale on the vendor’s terms and maximum price on the day.
Has one person responsible for all activities and reporting to the vendor.

Negatives

Conditional buyers can feel excluded.

Tender

Positives


All buyers are eligible, conditional and unconditional.
Can't attack the vendor’s price, opportunity to maximise the sale price.
Pre-planned marketing programme to maximise property profile in the market place.
Creates urgency for buyers with a set closing date.
Buyers must give best price and terms.
You can negotiate with buyers after bidding has closed.
Privacy - you don't have to declare what bids were received.
Has one person responsible for all activities and reporting to vendor.

Negatives

Buyers not placed in open, competitive bidding situation - may have many conditions to satisfy.

For Sale By Negotiation 

Positives


A proven system of marketing with established negotiation guidelines.
Opportunity to maximise sale price by not fixing an upper limit with an asking price.
Allows a margin for a premium without over pricing your property.
A greater range of buyers can consider your property.
All buyers are eligible, conditional and unconditional.
Buyers can't attack your asking price. Has one person responsible for all activities and reporting to vendor.

Negatives

No urgency created because no fixed sale date.

Buyers can be frustrated not having a price guideline.

Exclusive Agency with an Asking Price

Positives

All buyers are eligible, conditional and unconditional.

Fixed asking price makes negotiating easier for the buyer.
Has a defined marketing programme.
Has one person responsible for all activities and reporting to vendor.
A market accepted method of selling with over 90% of our sales from exclusive listings.

Negatives


Fixed maximum price.
No urgency created because no fixed sale date.

General Agency

This is when two or more companies work on your property at once.

Negatives


Lack of control over sales process.
No commitment to regular advertising.
Appropriate servicing of the listing may suffer.
No one agency has responsibility for ensuring 'the best' sale price is obtained.

Private Sale

Where an individual attempts to sell their property with no assistance from a Real Estate Agency.

Positives


No fees

Negatives


Time intensive.
It provides limited access to buyers and advertising media.
Negotiating face to face with a buyer can be very difficult.
Potential legal difficulties.
Lack of marketing due to low incentive funding.
Buyers want reduced price equivalent to commission.
Buyers don't give honest feedback
Share
Unit 12 & 18 530 Main Rd
Stoke Nelson 7011

Sunny Nelson Realty
Unit 18, 530 Main Road Stoke
Stoke, Nelson 7011

ph: 03 547 4300

email: admin@sunnynelsonrealty.co.nz

Download File